April 30 · Shoot Day
FILMING PLAN — 4 VIDEOS
🎬 Fun Friday
Video 01 · Goes Live May 8
"When your boss is proud to see the team working together…"
👥Bob + full team at a monitor
🎥Shot 1: Bob walks up, proud dad nod of approval
✂️Cut to: DoorDash group order chaos on screen
🎵Triumphant audio → comedic reveal cut
🔗
Inspo Video
tiktok.com/@propellproperty/video/7631455051...
📅 Live: Friday, May 8
🎬 Fun Friday
Video 02 · Goes Live May 22
"POV: You can't explain it in an email so you have to make a desk visit"
👥2–3 team members
🎥Typing long email → frustrated → deletes it → dramatic walk
✂️Colleague's reaction is the punchline
🎵Trending walk-up audio for max reach
🔗
Find Inspo
Search: "POV desk visit office" on TikTok/Reels
📅 Live: Friday, May 22
🎬 Fun Friday
Video 03 · Goes Live May 15
"Things Construction Candidates Say vs. What They Actually Mean"
👥1–2 recruiters, quick-cut format
🎥"Flexible on location" → won't leave their zip code
🎥"Open to any salary" → needs six figures minimum
🎥"Works well under pressure" → never met a deadline
🔗
Find Inspo
Search: "say vs mean recruiter" on TikTok/Reels
📅 Live: Friday, May 15
🎙️ Recruiter Reel
Video 04 · Goes Live May 29
"What Makes a Candidate Actually Get Hired?"
👥1–2 recruiters, conversational feel
🎣Hook: "We've placed hundreds — here's the honest truth no one tells you."
🎥3–4 real differentiators from actual placements
📣CTA: "Comment 'READY' — we'll send you our current openings"
🏆Doubles as National Recruiter Day content (May 30)
🔗
Find Inspo
Search: "recruiter hiring tips" on TikTok/Reels
📅 Live: Friday, May 29
Visual Overview
MAY 2026 CALENDAR
Scheduled Post (M/W/F)
Video Reel
Birthday
Holiday/Observance
National Day
Extra Post (outside cadence) — dashed border
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
👥 V & Jeremy Birthday
🌿 Foster Care Month
Friday, May 1
🎂 Happy Birthday V & Jeremy!
Birthday shoutout for V and Jeremy. Fun team photo or branded graphic. Tie in National Foster Care Month awareness for added reach.
👥 Culture & People
🎂 V & Jeremy Birthday · 🌿 National Foster Care Month
2
3
4
🏗️ Safety Week Post
🦺 Construction Safety
Monday, May 4
Construction Safety Week — On-Site Callout
Bold safety stat or job site visual. Positions Delta as industry-knowledgeable, not just a desk operation. Tag #ConstructionSafetyWeek.
🏗️ Real Industry Moments
5
6
📊 April Recap
Wednesday, May 6
April Recap — What We Saw in the Market
Key placements from April, market trends, hiring momentum. Positions Delta as an industry pulse resource. Gaby to pull placement data.
📊 Career Education
7
8
🎬 DoorDash Reel
Friday, May 8
Team Synergy — DoorDash Reveal
Bob + full team. "When boss is proud to see the team working together…" Cut to DoorDash group order chaos. Pure culture content — no CTA needed.
🎬 Fun Friday Reel
9
10
🌸 Mother's Day Post
Sunday, May 10 — Mother's Day
Happy Mother's Day from the Delta Family
Post on the actual day. Warm graphic or team photo celebrating the women of Delta. Can be a simple branded shoutout posted in the morning.
⭐ Extra Post — Outside Cadence
🌸 Mother's Day
11
💐 Women of Delta Feature
Monday, May 11
Mother's Day — Celebrating the Women of Delta
Feature Holly, Barbara, Kelly, Marci, Raquel, Sarah, Gaby, Victoria, Kiley, Alyssa + more. Full team spotlight. Warm, authentic, brand-building.
👥 Culture & People
🌸 Follow-up to Mother's Day
12
13
⭐ Google Review Spotlight
Wednesday, May 13
5-Star Google Review Spotlight
Feature a recent 5-star review with context — who placed them, what role, the outcome. Clean branded graphic. Reinforces why candidates and clients choose Delta.
⭐ Trust & Proof
14
15
🎬 Say vs Mean Reel
Friday, May 15
Candidates Say vs. What They Mean
Industry-insider humor. Quick-cut format with 1–2 recruiters. Shows Delta truly knows the game. "Flexible on location" → won't leave zip. Built for shares.
🎬 Fun Friday Reel
16
17
18
🔥 Hot Job Feature
Monday, May 18
Hot Job of the Week
Delta manages this slot. AM submits role details → Gaby formats highlights → Skyway designs final branded graphic → Posts every Monday independently.
🔥 Hot Job
19
🎂 Dean & Adam Bday
Tuesday, May 19 — Dean & Adam's Birthday
Happy Birthday Dean Tiggas + Adam Trocquet!
Birthday shoutout on the actual day. Could be a fun team photo, story post, or quick graphic. Keep it personal and celebratory.
⭐ Extra Post — Outside Cadence
🎂 Dean Tiggas · Adam Trocquet
20
🐾 Dog Rescue Day + Culture
Wednesday, May 20
National Dog Rescue Day — Duke's Moment
Feature Duke (Chief Happiness Officer) and any rescue dogs on the team. Light, fun, shareable culture content. Does any team member have a rescue dog story?
👥 Culture & People
🐾 National Dog Rescue Day
21
🌍 Cultural Diversity Day
Thursday, May 21 — World Cultural Diversity Day
World Day for Cultural Diversity
Celebrate the diverse backgrounds of the Delta team. Feature team members from different cultures or highlight Delta's commitment to inclusive hiring across the construction industry.
⭐ Extra Post — Outside Cadence
🌍 World Cultural Diversity Day — May 21
22
🎬 Desk Visit Reel
Friday, May 22
POV: Can't Explain It in an Email
Relatable office humor. Person gives up typing a long email, dramatically walks across the office. 2–3 team members. Trending audio for max reach.
🎬 Fun Friday Reel
23
24
25
🇺🇸 Memorial Day Post
Monday, May 25 — Memorial Day
Memorial Day — Honoring Those Who Served
Respectful brand tribute. Feature any Delta team members with military connections. Clean branded graphic, navy and gold palette. Thoughtful, not promotional.
🏗️ Real Industry Moments
🇺🇸 Memorial Day — Federal Holiday
26
27
💡 Blind Candidate of the Week
Wednesday, May 27
Blind Candidate of the Week — Summer Hiring Push
Anonymous candidate highlight — role type, experience level, what they're looking for. Drives inbound from clients. Summer angle: "Q3 hiring is heating up — are you ready?"
📊 Career Education
28
29
🎙️ What Gets You Hired?
🎂 Kiley Magnan Bday
Friday, May 29
What Makes a Candidate Actually Get Hired? + Kiley's Birthday
Recruiter reel with honest placement truths. CTA: Comment 'READY'. Pair Kiley's birthday shoutout in stories. Perfectly timed for National Recruiter Day the next day.
🎙️ Recruiter Reel
🎂 Kiley Magnan · 🏆 Eve of National Recruiter Day
30
🏆 National Recruiter Day
Saturday, May 30 — National Recruiter Day
National Recruiter Day — Celebrating the Delta Team
Feature the full Delta recruiting team. Highlight wins, placements, and what makes Delta's recruiters different. Shout out individual team members by name. Big moment for the brand.
⭐ Extra Post — Outside Cadence
🏆 National Recruiter Day — May 30
31
Full Schedule
ALL POSTS — DETAILED BREAKDOWN
Posts with a dashed border are outside the standard M/W/F cadence but tied to important dates.
Fri
1
May
👥 Culture & People
🎂 Happy Birthday V & Jeremy!
Birthday shoutout for V and Jeremy. Fun team photo or branded graphic. Great opportunity to tie in National Foster Care Month awareness for added reach and purpose.
🎂 V & Jeremy🌿 Foster Care Month
Mon
4
May
🏗️ Real Industry Moments
Construction Safety Week — On-Site Callout
Bold safety stat or job site visual. Positions Delta as industry-knowledgeable, not just a desk operation. Tag #ConstructionSafetyWeek.
🦺 Safety Week
Wed
6
May
📊 Career Education
April Recap — What We Saw in the Market
Key placements, market trends, hiring momentum from April. Gaby to pull placement data. Positions Delta as a pulse-on-the-industry partner.
Fri
8
May
🎬 Fun Friday Reel
POV: Can't Explain It in an Email
Relatable office humor. Person gives up on a long email and dramatically walks across the office. 2–3 team members. Trending audio for max reach.
🎬 Shoot 4/30
Sun
10
May
⭐ Extra Post
Happy Mother's Day — from the Delta Family
Post on the actual day. Warm branded graphic celebrating the mothers on the team and in Delta's community. Morning post for maximum reach.
📅 Outside cadence — tied to Mother's Day
Outside M/W/F🌸 Mother's Day
Mon
11
May
👥 Culture & People
Mother's Day — Celebrating the Women of Delta
Feature Holly, Barbara, Kelly, Marci, Raquel, Sarah, Gaby, Victoria, Kiley, Alyssa + more. Full team spotlight. Warm, authentic, brand-building follow-up.
🌸 Mother's Day
Wed
13
May
⭐ Trust & Proof
5-Star Google Review Spotlight
Feature a recent review with context — who, what role, the outcome. Clean branded graphic. Reinforces why candidates and clients choose Delta over competitors.
Fri
15
May
🎬 Fun Friday Reel
Candidates Say vs. What They Mean
Industry-insider humor. Quick-cut format, 1–2 recruiters. Shows Delta knows the game. "Flexible on location" → won't leave zip code. Built for shares and comments.
🎬 Shoot 4/30
Mon
18
May
🔥 Hot Job
Hot Job of the Week — [AM to Submit Role]
Delta manages this slot. AM submits 5–10 roles → Gaby picks top + formats highlights → Skyway designs final graphic. Posts every Monday independently.
Tue
19
May
⭐ Extra Post
Happy Birthday Dean Tiggas + Adam Trocquet!
Birthday shoutout on the actual day. Fun team photo, quick graphic, or stories post. Keep it personal, celebratory, and on-brand.
📅 Outside cadence — tied to Dean & Adam's birthday
Outside M/W/F🎂 Dean & Adam
Wed
20
May
👥 Culture & People
National Dog Rescue Day — Duke's Moment 🐾
Feature Duke (Chief Happiness Officer) and any rescue dogs on the team. Light, fun, shareable. Does any team member have a rescue dog story? Ask around!
🐾 Dog Rescue Day
Thu
21
May
⭐ Extra Post
World Day for Cultural Diversity
Celebrate the diverse backgrounds of the Delta team and Delta's commitment to inclusive hiring across the construction industry. Feature team members' stories.
📅 Outside cadence — World Cultural Diversity Day
Outside M/W/F🌍 Diversity Day
Fri
22
May
🎬 Fun Friday Reel
POV: Can't Explain It in an Email
Relatable office humor. Person gives up writing a long email and dramatically walks across the office. 2–3 team members. Trending audio for max reach.
🎬 Shoot 4/30
Mon
25
May
🏗️ Real Industry Moments
Memorial Day — Honoring Those Who Served
Respectful brand tribute. Feature team members with military connections if any. Clean branded graphic in navy and gold. Thoughtful, not promotional.
🇺🇸 Memorial Day
Wed
27
May
💡 Career Education
Blind Candidate of the Week — Summer Hiring Push
Anonymous candidate highlight — role type, experience, what they want. Drives inbound from clients. Angle: "Q3 hiring is heating up — are you ready?"
Fri
29
May
🎙️ Recruiter Reel
What Makes a Candidate Actually Get Hired? + Kiley Birthday
Honest recruiter reel, conversational format. CTA: Comment 'READY'. Kiley birthday shoutout in Stories. Timed perfectly for National Recruiter Day tomorrow.
🎬 Shoot 4/30🎂 Kiley Magnan🏆 Recruiter Day Eve
Sat
30
May
⭐ Extra Post
National Recruiter Day — Celebrating the Delta Team
Feature the full Delta recruiting team by name. Highlight wins, placements, and what sets Delta's recruiters apart. Big brand moment — shout out individuals, share a team photo.
📅 Outside cadence — National Recruiter Day
Outside M/W/F🏆 Recruiter Day